I just got an email from Google, outlining the new updates they will be doing to Google Analytics. I'm super excited about everything that they're adding, so I wanted to outline a few of the updates:
Real-Time Analytics: You will now be able to track the activity on your site, with up to the second updates. This is awesome for evaluating user experience. Gotta love the cloud.
Multi-Channel Funnels: This applies especially towards eCommerce sites. You will be able to track data about customer interaction, which they call "conversions." Every customer that goes through your website and completes a transaction through the eStore is considered a conversion. This is trackable for up to 30 days, so even if a customer initially clicks a link but doesn't buy the product for a month, you'll be able to see what they did on your site for those 30 days before buying the product. Really useful for updating how your eStore functions, and creating a more dynamic funnel to the checkout.
Mobile Reports: Finally, Google is paying more attention to SEO on mobile phones. User data in this category will even include which brands and models of phones are being used to access your site.
Flow Visualization: Now, this one's insane. The basic idea is that you will now be able to track specific traffic patterns, learning exactly how your users interact with your site. You really have to see it in action to understand, so here's a tasty little video for your consumption:
Friday, November 18, 2011
Thursday, November 17, 2011
really *CENSORED* rotten fruit
don't let the entertainment industry censor the internet. contact your local representative today.
Monday, November 14, 2011
Crunchy Code Treats
It's a sound/particle experiment called Andromeda, done by FLASHTML5 ... and it r00lz. Check it out here.
Tasty Tunes
Google may be adding a Music Store to the Android Market. Apparently, a blog based in Venezuela has reported that they received access to an unreleased version of Google Music Store.
The question is, with the iTunes store, Amazon's Cloud Player, and Spotify, is there room for Google in the music market?
Those who have Android phones currently get most of their music from iTunes, and even with a music store through the Android Market, I feel it will be difficult to break people from their attachment to iTunes. There comes a point where an Android user will end up buying some music on iTunes, some through Google Music Store, and then having to transfer files to and from each program to make sure that their overall library is established properly on multiple devices.
Would you get tired of something like that? What do you think of the idea of a music store for Android?
The question is, with the iTunes store, Amazon's Cloud Player, and Spotify, is there room for Google in the music market?
Those who have Android phones currently get most of their music from iTunes, and even with a music store through the Android Market, I feel it will be difficult to break people from their attachment to iTunes. There comes a point where an Android user will end up buying some music on iTunes, some through Google Music Store, and then having to transfer files to and from each program to make sure that their overall library is established properly on multiple devices.
Would you get tired of something like that? What do you think of the idea of a music store for Android?
Monday, November 7, 2011
FILET MIG-FRICKIN-NON
some of the best news i've personally heard in a while: google plus has launched business pages!
this may be something that facebookers are already quite used to, but until today there was no availability for companies to create a page for their business on g+.
this is a pretty big step for google, and i believe it will help increase traffic to plus once more. the interface is very stripped down, and lacks a lot of the customization (and clutter) that facebook pages offers. we'll see how things play out, but rest assured my business has already created our page.
shamless plug: my business g+ page
story via mashable
this may be something that facebookers are already quite used to, but until today there was no availability for companies to create a page for their business on g+.
this is a pretty big step for google, and i believe it will help increase traffic to plus once more. the interface is very stripped down, and lacks a lot of the customization (and clutter) that facebook pages offers. we'll see how things play out, but rest assured my business has already created our page.
shamless plug: my business g+ page
story via mashable
Tuesday, November 1, 2011
Time Out - Time In
Hey everyone,
It's been a loooong time. Let me get you up to date on everything that's been going on:
I've had mono for the past few weeks, so I've been sleeping almost completely 'round the clock.
Let's try to get back on track, shall we?
Most recent buzzworthy news is apparently the divorce of Kim Kardashian and Kris Humphries. Now, normally this isn't really my kind of news. However, it's interesting from a marketing and advertising perspective because Kim was paid something like $20mil in media related fees for getting married. She sold her wedding photos, got paid by E!, even got paid to "advertise" a jewelry brand that outfitted her with dozens of carats worth of diamonds for her ceremony.
On top of all this, a wedding that would have cost $10 million under normal circumstances cost SIGNIFICANTLY less due to all of the discounts and free stuff Kim received for the wedding. PLUS all the gifts the bride and groom got.
Which brings me to my point. It seems as though Kim and Kris (or maybe just Kim, taking Kris through the ringer with her) got paid to put on a show and have a fake wedding. The marraige only lasted over 2 months. It seems pretty fishy....what do you think?
It's been a loooong time. Let me get you up to date on everything that's been going on:
I've had mono for the past few weeks, so I've been sleeping almost completely 'round the clock.
Let's try to get back on track, shall we?
Most recent buzzworthy news is apparently the divorce of Kim Kardashian and Kris Humphries. Now, normally this isn't really my kind of news. However, it's interesting from a marketing and advertising perspective because Kim was paid something like $20mil in media related fees for getting married. She sold her wedding photos, got paid by E!, even got paid to "advertise" a jewelry brand that outfitted her with dozens of carats worth of diamonds for her ceremony.
On top of all this, a wedding that would have cost $10 million under normal circumstances cost SIGNIFICANTLY less due to all of the discounts and free stuff Kim received for the wedding. PLUS all the gifts the bride and groom got.
Which brings me to my point. It seems as though Kim and Kris (or maybe just Kim, taking Kris through the ringer with her) got paid to put on a show and have a fake wedding. The marraige only lasted over 2 months. It seems pretty fishy....what do you think?
Tuesday, October 11, 2011
Rotten Fruit
Looks like Google+ has been seeing some decline in traffic lately...and by "some" I mean 60% according to Mashable.
Check out the article here: http://mashable.com/2011/10/10/google-plus-traffic/
Check out the article here: http://mashable.com/2011/10/10/google-plus-traffic/
Monday, October 10, 2011
Fresh Fruit - Rotten Fruit
Bad fruit first: I won't be going to the Web 2.0 Expo after all.
Some very important business came up and I'll have to miss the meeting.
Fresh fruit: Netflix has decided to kill off Qwikster, and keep both streaming and mailing DVD services under one roof. What a relief...that was such a poor business decision. Why make your customers have two separate accounts on two separate websites? Just offer three setups - just dvd, just streaming, or both.
Also, it would be terribly expensive to migrate all of that user data and DVD queues over to a new site...which means Netflix would probably forego that process and force their users to input all of that data all over again themselves. This would almost certainly cost thousands of subscribers out of annoyance.
We'll see if Netflix can bounce back from this fiasco...
Some very important business came up and I'll have to miss the meeting.
Fresh fruit: Netflix has decided to kill off Qwikster, and keep both streaming and mailing DVD services under one roof. What a relief...that was such a poor business decision. Why make your customers have two separate accounts on two separate websites? Just offer three setups - just dvd, just streaming, or both.
Also, it would be terribly expensive to migrate all of that user data and DVD queues over to a new site...which means Netflix would probably forego that process and force their users to input all of that data all over again themselves. This would almost certainly cost thousands of subscribers out of annoyance.
We'll see if Netflix can bounce back from this fiasco...
Wednesday, October 5, 2011
Fresh Fruit
So, when I'm not blogging about the social media business, I'm working in the social media business. And the web design business...
Two big things that are coming up for me to report on:
1. The Web 2.0 Expo is running Oct 10-13, and I'm almost definitely going. I have to wait for my press badge clearance to go through ... but assuming it does, I'll be able to report on ripe, juicy news like some new interface technologies Google hasn't released yet, how Hotmail plans to make a comeback, updates on Mozilla's Firefox, and various other marketing keynotes.
2. My company, Suits & Sandals Marketing + Design, has been working on a redesign of our website for the past 4 months. The launch is scheduled for this week, and I'm pretty pumped about it. Check back here for the official launch notice.
Two big things that are coming up for me to report on:
1. The Web 2.0 Expo is running Oct 10-13, and I'm almost definitely going. I have to wait for my press badge clearance to go through ... but assuming it does, I'll be able to report on ripe, juicy news like some new interface technologies Google hasn't released yet, how Hotmail plans to make a comeback, updates on Mozilla's Firefox, and various other marketing keynotes.
2. My company, Suits & Sandals Marketing + Design, has been working on a redesign of our website for the past 4 months. The launch is scheduled for this week, and I'm pretty pumped about it. Check back here for the official launch notice.
Tuesday, September 20, 2011
Fresh Fruit
Big news this week, warranting its own post. This is a feature I call "Fresh Fruit," a big breaking news story in the social media world.
Google+ is now open to everyone. The new social network, previously available by invite only has opened its doors to all. Google is considering G+ to be in beta, constantly improving and adding new features...the most recent of which is their conference program, known as Hangout, going mobile for Android users.
Google+ is a huge and obvious competitor to Facebook, but there's still one thing missing: business. Google has discouraged the creation of G+ accounts for businesses, as they will be adding features for business after additional testing. In fact, a few weeks ago, Google had allowed businesses to apply for a limited number of business profiles that they will monitor and tweak for research purposes. When Google feels the product is ready, it will be available for all businesses. But for now, people like me wait eagerly for what is sure to be a groundbreaking new tool in the world of social media marketing and seo.
Google+ is now open to everyone. The new social network, previously available by invite only has opened its doors to all. Google is considering G+ to be in beta, constantly improving and adding new features...the most recent of which is their conference program, known as Hangout, going mobile for Android users.
Google+ is a huge and obvious competitor to Facebook, but there's still one thing missing: business. Google has discouraged the creation of G+ accounts for businesses, as they will be adding features for business after additional testing. In fact, a few weeks ago, Google had allowed businesses to apply for a limited number of business profiles that they will monitor and tweak for research purposes. When Google feels the product is ready, it will be available for all businesses. But for now, people like me wait eagerly for what is sure to be a groundbreaking new tool in the world of social media marketing and seo.
Tuesday, September 13, 2011
Fresh Blend
Welcome to the Buzz Blender! As this is the first post, I'd like to take the opportunity to explain how this blog works.
Every week, I'll be compiling a list of articles that I found interesting - mainly revolving around, but not limited to, the business side of social media. There will be plenty of laughs and trends thrown in with all that business fiber to make a healthy, delicious, and easily digestible brainfood smoothie. I'm still playing around with other recipes for additional content, but I'm pretty sure I'll be featuring a weekly "Eye Candy" - some sort of really appealing graphic design.
Let's get to blending, shall we?
Ingredients:
Every week, I'll be compiling a list of articles that I found interesting - mainly revolving around, but not limited to, the business side of social media. There will be plenty of laughs and trends thrown in with all that business fiber to make a healthy, delicious, and easily digestible brainfood smoothie. I'm still playing around with other recipes for additional content, but I'm pretty sure I'll be featuring a weekly "Eye Candy" - some sort of really appealing graphic design.
Let's get to blending, shall we?
Ingredients:
- Twitter Releases Web Analytics Tool [via Mashable]
- Google Acquires Zagat [via Google Blog]
- Ridiculous Video: Woman Juggles Balls Upside-down (Hold the jokes, please) [via Youtube]
- Nike Auctions "Back to the Future" Shoe, has killer web design as always [back4thefuture.com]
- The Ice: New Tool That Makes Copy/Paste a Little Bit Cooler [via Mashable]
Directions:
Just click through the links to find out more about each article/video/thing. This week's blend has some really interesting business deals, a fast moving viral video, and the ingredient common to every recipe here at the Blender: "The Ice," a cool new app or tool in the web development or social media world.
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